Why business leaders struggle with this
Coming soon.
A leader can usually tell you the strategy and the numbers. Ask what the company is actually for, at the level a machine could act on, and the answer gets vague. That was survivable when the gap was absorbed by people who filled it in from context.
It is less survivable now. This is about what changes when the thing executing your intent has no context to fill the gap with, and why the org has to agree on the answer before any of it works.